Focus on Alps gardening and marketing concept to promote grasses

AlpenGärtner - image: selecta one

AlpenGärtner – image: selecta one

During the European FlowerTrials 2017 (June 13-16) German breeding company selecta one will draw the attention of the trade visitors on two recently introduced concepts: AlpenGärtner (Alps gardener) and Serengeti Grasses. With AlpenGärtner selecta one wants to offer the retail trade assistance to charge the trend topic ‘homeland’ emotionally and to market plants with added value. “Holiday feelings can be transported by combining plants that belong to the Alpine regions with appealing pictures, i.e. emotions are sold”, states the company. The AlpenGärtner program includes Pelargonium, Petunia, Gaura, Dahlia, Gentiana, Echinacea, Dianthus, Argyranthemum and several grasses.
Serengeti Grasses - image: selecta one

Serengeti Grasses – image: selecta one

Grasses are the centre peice of the Serengeti marketing concept which is meant to promote this product group. Several grasses of the selecta one assortment were chosen and rebranded to represent “the graceful beauty of the Serengeti grassland in domestic gardens and on terraces.” Grasses like Pennisetum, Carex or Imperata are according to the breeder especially climate-friendly. “They belong to the group of so called C4 plants, meaning they are absorbing a high amount of carbon dioxide. Hence, the concept Serengeti grasses has its finger on the pulse of the times and is well suited to present topics like environmental protection and animal welfare at the Point of Sales (POS).” [read more]