‘Video good way of supporting products in marketplace’

Osteospermum Akila Daisy White F1 - photo: Mark Widhalm/PanAmerican Seed

Osteospermum Akila Daisy White F1 – photo: Mark Widhalm/PanAmerican Seed

PanAmerican Seed Europe has launched a series of short promotional videos about 11 leading products from their assortment, such as Osteospermum Akila [pictured], Cool Wave, African Marigold Taishan, Easy Wave Petunia, Calibrachoa Kabloom, Sorbet & Sorbet XP viola, Begonia Dragon Wing, Zinnia Double Zahara and French Marigold. [see primary sidebar on the ANNUALS page]. Another video is dedicated to PanAmerian Seeds range of programmable, first-year flowering perennials [see primary sidebar on the PERENNIALS page].The videos have been professionally produced and are available to be viewed via the PanAmerican Vimeo account:
Representative from PanAmerican Seed and presenter in the videos Ross Ford says: “Video is a very good way of supporting our products in the marketplace. Content is king and the more we can provide good content, the better. We hope that these videos will help our different customers and contacts to further promote these different products. Videos can easily be shared or embedded into a website or social media portal so we expect that they will be widely used.”
About Cool Wave spreading pansies and Sorbet XP violas Ford says that at this time of year, the videos will be a welcomed promotion by growers of Pansies and Violas that are currently being sown and transplanted for the upcoming autumn season.