Syngenta Flowers. “We put together POP programs that complemented our varieties in terms of colour, season, design and consumer trends.”Syngenta Flowers in Boulder, Colorado (USA) has developed three new Point of Purchase (POP) programs in support of its Yoder garden mums, pot mums and fleurettes. These programs incorporate trendy designs, bright colours and according to Syngenta a unique assortment of retail options to help attract a new generation of mum growers as well as those looking to brighten up their mum assortments. “When we were designing the mum POP programs, it was important that they be colourful, fun and modern to match the mum varieties they would support,” says Liz Hunt, senior market manager for
For pot mums Mum-Mania was developed. This program offers seasonal POP to promote the year-round appeal of its pot mums. Fleurettes are petite plants covered with cute daisy flowers, so the Daisy Delights POP program is designed to drive impulse sales of this novelty crop. Fall in Love with Mums will support the sales of garden mums during the peak fall season by touting their “free-flowering habit, broad and vivid colour range, and irresistible fall appeal for consumers.”
“There’s an emerging mum customer base out there and we need to continue to engage them with outstanding varieties and supporting materials,” says Hunt.
Syngenta US develops Point of Purchase programs
June 7, 2012