Syngenta Flowers acquires Verwer Dahlias assortment

Dahlia ‘DAHLGR85’ Dahlegria Tricolore – photo: Verwer Dahlias

Dahlia ‘DAHLGR85’ Dahlegria Tricolore – photo: Verwer Dahlias

Syngenta Flowers announced that it has reached an agreement with Dutch-based Dahlia specialist Verwer Dahlias to acquire its assortment and breeding program. Both companies expect to finalize the acquisition in the coming weeks. Terms have not been disclosed. Syngenta Flowers positions Verwer Dahlias as one of the leading dahlia innovators in Netherlands, which was established in 1967 in Lisse in the heart of the so-called Bollenstreek, the Dutch bulb-growing region. The company also memorizes that the British Royal Horticultural Society recently awarded Aad and Cees Verwer, of Verwer Dahlias, the prestigious Reginald Cory Memorial Cup for their successful dahlia breeding program that resulted in the recent introduction and availability of new hybrids of merit.
140 registered varieties
The Verwer dahlia assortment comprises over 140 registered varieties, including well-known series like Gallery, Melody and the recently introduced Dahlegria dahlias. The first 3 varieties (Dahlia ‘DAHLGR85’ Dahlegria Tricolore [pictured], Dahlia ´DAHLGR128´ Dahlegria Bicolore and Dahlia ´DAHLGR95´ Dahlegria White) of this new collection became available in 2016. US Plant Patent was granted in 2017. Other colours will be added. Dahlegrias are propagated both by tubers and cuttings.
Michael Kester, global Head Flowers at Syngenta, says in a press release: “The acquisition of Verwer Dahlias will strengthen our dahlia portfolio, and will help us to meet the needs of our customers even better.” Cees Verwer, CEO Verwer Dahlias adds: “We are proud to work with Syngenta, a strong global player with a long history in the pot and bedding plant market. They have the expertise and market position to expand the success of our dahlia assortment and continue the breeding program in order to ensure future success.”
Tuber market left outside the acquisition
Verwer Dahlia’s activities in the dahlia tuber market are not part of the planned acquisition and will continue as before.