Special focus on edibles

“Over the past few years, we’ve seen the trend toward homegrown edibles rise among consumers. That trend only continues to grow, and growers are reacting. More and more growers are adding edibles to their lineup”, states Jasmine Dolce, editor of the US trade magazine Greenhouse Product News (GPN). The October issue of GPN includes special focus on edibles. “With the increased consumer interest in vegetable gardening, many growers have found that adding top-selling vegetable classes like tomatoes and peppers to their ornamentals assortment is a relatively low-risk way to boost sales. But why stop there”, she asks the readers. “All indications are that the interest in fresh, home or locally grown produce will continue to grow.”
Dolce also refers to the All-America Selections (AA) story with more than 700 winners, which not only provides enough variety but an excellent testimonial to share with customers. “Today’s consumers are much more discriminating and need a good reason to sort through the many choices presented at retail. In fact, you too probably need some assistance in wading through the many new and older varieties presented by your suppliers.”