Selected trends

Selected trends“Even the most beautiful cultivars and the best plants must first find their way from the nursery to the retail outlet”, says German breeder Selecta one. The retail team from this company lends, therefore, support to wholesalers and retailers “from the selection of the best varieties to the marketing and sale of the plants to the consumer.”
For this reason, Selecta one has spent many years researching the latest trends and developing sales promotion concepts and individually-tailored POS tools. Driving this force are Sabina Reiner, Sebastian Mainz and Markus Eiermann. Selecta one presents in the current ‘Selected trends’ magazine Sabina Reiner as the creative mind behind the retail team. “As an expert for trade in Europe and North America, she enriches the new team with her considerable know-how in creating concepts, layout and marketing. From his background as manager of a garden centre and a horticultural consultant, Markus Eiermann is familiar with every aspect of trade. He brings his wealth of experience to the Selecta one retail team and is a valuable link between the breeders and retailers. Sebastian Mainz also knows the green business like the back of his hand. Formerly a procurement manager for a major trading company, in the Selecta one retail team he is primarily in charge of making contacts on an international level.”

Petunia BabyDoll – image: Selecta one

Petunia BabyDoll – image: Selecta one

‘Everyone loved polka dots’
In ‘Selected trends’ the Selecta one retail team recalls talking about Petunia BabyDoll the 1950’s. “The youth of the 1950s wanted one thing most of all: fun. Rock’n’roll blared from the juke-box, girls wore swinging circle skirts and everyone loved polka dots. In 1957 couturier Jacques Griffe added a few centimetres to girls’ nighties and the babydoll dress was born. Even now, this loosely flowing top is a must-have in the wardrobe of every fashionista. A cheerful product that is perfectly aligned to today’s zeitgeist – just like our BabyDoll petunias for the balcony.”