PDSI announces a partnership with Skagit Horticulture

Rosemary Chef's Choice – photo: Southern Living Plant Collection

Rosemary Chef’s Choice – photo: Southern Living Plant Collection

Plant Development Services, Inc. (PDSI) announced a partnership with Skagit Horticulture that will bring Sunset Western Garden Collection and Southern Living Plant Collection branded plants to a broader market. Perennial and annual liners of these well-known brands will now be available to all growers through Skagit’s extensive broker network. Both companies are US based.
Working with the Skagit Horticulture team means for PDSI that their current lineup, including Lavender ‘Meerlo’ and Rosemary Chef’s Choice [pictured], can be brought to a larger market and future exclusive introductions can be developed. Janet Sluis, program director for the Sunset Western Garden Collection says in a press release: “This alliance allows non-licensed growers to participate in the power of these consumer brands that are trusted by millions of consumers across the country.”
Exclusive Salvia varieties
In addition to Lavender ‘Meerlo’ and Rosemary Chef’s Choice, Plant Development Services and Skagit are offering exclusive Salvia varieties ‘Killer Cranberry’ and ‘Little Kiss’, as well as Gaillardia ‘Sunset Orange’, the EverColor Carex Series and Festuca ‘Beyond Blue’.
Plant Development Services brings according to the press release extensive name recognition and superior marketing to the partnership. Sunset and Southern Living magazines reach a combined audience of over 20 million readers and are trusted names among consumers. “PDSI’s far-reaching annual marketing campaigns for the brands reach consumer audiences through 10+ full-page ads in well-known gardening and lifestyle publications annually and through online digital advertising, social media marketing and email newsletters.”
Comprehensive media campaign and marketing support
In addition to this significant marketing investment, the Sunset and Southern Living collections offer a variety of complimentary and for-purchase point-of-purchase materials for retailers, growers, and landscape professionals. The comprehensive media campaign and marketing support sets these plant brands apart and give growers, breeders, and retailers an edge in the marketplace.
New problem-solving plants
Plant Development Services also claims to be able to introduce new problem-solving plants to consumers by providing a variety of services to plant breeders including evaluation and trialing, patenting and trade marking, marketing and public relations, and selection of a grower group.
“Plant breeders appreciate the time and resources Plant Development Services invests in bringing new plants to market,” says Sluis. “Our investment ensures plant breeders can reap true benefits from their inventions.”