ORNAMENTIES, too pretty to eat!

OrnamentiesToo pretty to eat… These are the ornamental vegetables from Takii Europe, which can be recognized as of this week by the new brand, ORNAMENTIES. This umbrella brand includes pot Brassica and pot Capsicum. “These unique ornamental vegetables can be nominated with right ORNAMENTIES, due to their elegance, power, decorative function and colourful appearance”, states the company in a press release. The brand will be launched by breeder Takii during this week held fall edition of the 2014 FloraHolland Trade Fair in Aalsmeer (Netherlands). This umbrella brand covers the various ornamental vegetables within Takii Seed, pot Brassica and pot Capsicum.
This new brand is designed in a contemporary house style that aims to present the special products in all their beauty. This is exactly what Takii wants to achieve with ORNAMENTIES in all chains of the European market: create enthusiasm for these unique products.
Tempting consumers into purchasing these versatile products
The brand is developed by strategic marketing and sales company Pull Position. The ultimate goal is to tempt the consumer into purchasing these versatile products. In the press release the versatility of Capsicum and Brassica is emphasized, as both plants can be used indoor and outdoor. “The pot Capsicum, or ornamental pepper, is available in many cheerful colours. When Capsicum is planted in the garden, it will create a beautiful autumn colour palette until first frost. The pot Brassica also fits in the ORNAMENTIES family very well. The ornamental cabbages are available in many leaf types and natural colours. Place Brassica outside in a pot accompanied by ornamental grasses and you will have a real eye-catcher in the garden, even with mild frost.”