New high-tech breeding partnership

Arie Vletter (Gebr. Vletter & Den Haan), Leo Hoogendoorn (Florensis) and Mark van der Knaap (Anthura) seal their GenNovation contracts - photo: Florensis

Arie Vletter (Gebr. Vletter & Den Haan), Leo Hoogendoorn (Florensis) and Mark van der Knaap (Anthura) seal their GenNovation contracts – photo: Florensis

Dutch breeding companies Florensis (various annuals and perennials), Gebr. Vletter & Den Haan (Lilium) and Anthura (Phalaenopsis and Anthurium) entered into a new strategic partnership, named GenNovation. GenNovation’s goal is the development and implementation of new breeding technologies. With new breeding knowledge, the three companies want to strengthen their individual market positions and to ensure long-term continuity. The collaboration is initiated by Leon Mur, Managing Director of the Centre of Expertise for Plant Compounds in Leiden (Netherlands). This foundation aims at stimulating the development of commercial applications for plant compounds.
New, high-value applications
The Dutch horticultural industry cultivates according to the center many different plant species under highly controlled conditions. “Currently, these plants are grown for decoration (plants and flowers) or for food (fruit and vegetables). However, the presence of tens of thousands of different, largely unknown, plant compounds in these crops may lead to new, high-value applications.”
Own R&D policies
In a press release Leo Hoogendoorn, CEO of Florensis notes on behalf of the participating breeders that there as various interfaces within the breeding activities of the three companies. The exchange of knowledge and experience leads according to him to better research programs. However, each participant continues to conduct and its own R&D policy.