‘Need for breeding fool-proof plants’

Cool Wave pansies of Ball with ‘proven performance over multiple years in trials’ fit to the consumers need for success – photo: newPlantsandFlowers

“Consumers don’t want to dig in the dirt, they want drama in the plants, they want ‘as close to silk as possible’ and they want carefree containers”, states Anna Ball in an interview with Dave Harrison of trade magazine Greenhouse Canada. She is president and CEO of the Ball Horticultural Company and invited as a keynote speaker at the Canada Greenhouse Conference on October 3-4. In this interview Ball emphasizes that consumers still want new, something they haven’t experienced before. “But they also want success, so we need to continue breeding fool-proof plants.”