Linda van der Slot connects innovation and market realization

Linda van der Sloot - photo: Hobaho

Linda van der Sloot – photo: Hobaho

From September 1, Linda van der Slot starts as a marketing manager at Dutch based Hobaho, for more than 90 years specialized in mediation and auctioning of bulbs, tubers and perennials. She will focus on the development and the implementation of breeding related marketing strategies, as well as assist grower groups in their marketing activities, all within the existing marketing structures. Van der Slot shall act as an intermediary between innovation and market realization. She has been working at the Dutch Flower Council for six years.