‘Growers are the eyes of the gardening public’

On the question “Is it more important for breeders to focus on traits that make production easier for growers or on traits that attract consumers”, answers Green Fuse Botanicals’ Steve Jones in the American trade magazine Greenhouse Grower that growers are the ‘eyes’ of the gardening public. “If a grower fancies a plant, it will reach the consumer. I think it will always be human nature to go for the flash over the function.” Jones is convinced that if growers can supply flash and they figure out how to grow it, it will give them an advantage. In the interview he denies that there should be less ground-breaking introductions in recent years, as breeders fill gaps in their existing series. “Staple crops, like calibrachoa and verbena, have gone from problem crops to reliable plants that are easy to grow.”