Elle Fleur offers all of this

Elle Fleur

Looking for a beautiful, ready-to-go plant gift, complete in gift-wrapping and with a suitable label for your own message? According to breeding company Fides in the Netherlands Chrysanthemum Elle Fleur offers all of this. Without mentioning the name Chrysanthemum in their press release, Fides emphasizes that Elle Fleur bears lovely large pink-white blooms, which makes it the ideal gift for occasions like Women’s Day, Valentine’s Day and Mother’s day.

The plant is available from week 9 in large numbers at Gebr. Nederpel Potplanten from Wateringen (Netherlands). Grower Theo Nederpel: “Apart from the beautiful flowers and typical good shelf life, we wanted to try something new. The colours of the flowers, the beautiful name, the special sleeve with matching label make this an ideal gift for consumers.”

Bouquet and a plant
Elle Fleur is exclusively available with this sleeve and label. Theo Nederpel continues: “The sleeve makes it look like a bouquet but it certainly is a plant. The inside of the label was left white on purpose, enabling the giver to add a personal message. This provides added value at occasions such as Women’s Day, Mother’s Day or Valentine’s Day. In our opinion, this total concept is one of the strengths of Elle Fleur.”

From week 9, Elle Fleur is available at all major cash and carry in the Netherlands, Belgium, Scandinavia and Russia. Elle Fleur originates from breeder Fides and already had its premiere during the Trade Fair in Aalsmeer (week 44, 2011). International buyers and retailers immediately reacted very positively.