Candidate varieties for FleuroStar 2017

FleuroStar 2017 entries - image: FleuroStar

FleuroStar 2017 entries – image: FleuroStar

“Which introduction will become the new Winner with the Wow-Factor?” Fleuroselect, the international organization for the ornamental plant industry asks this question in an invitation for the 2017 FleuroStar Winner announcement on Thursday 15th June.
These 5 top varieties are vying to succeed last year’s winner Begonia Miss Malibu:
• Dahlia LaBella Maggiore Rose Bicolour, bred by Beekenkamp
• Calibrachoa Conga Sunset Kiss, bred by Florensis
• Helianthus interspecific Sunfinity, bred by Syngenta Flowers
• Pepper Red-Mamba F1, bred by Prudac
• Calibrachoa MiniFamous Double PinkTastic, bred by Selecta one
During the European FlowerTrials 2017, these newcomers will be on display at Beekenkamp, Benary, Dümmen Orange, Florensis, Grünewald, PanAmerican Seed/Kieft Seed, Takii (Fleuroselect stand), Sakata Ornamentals, Syngenta Floripro Services and Selecta one (DE). An expert jury of over 30 professionals, from breeders and producers over traders and journalists to buyers and marketing experts, will visit one or more of the locations to cast a vote.
The Award Ceremony hosted by presenter Simone van Trier kicks off with the success story of 2016 Winner Begonia Miss Malibu, followed by the presentation of the 2017 candidate varieties. Cor Molenaar, Professor and Consultant in E-Commerce and Customer Relationship Management, will present an expert view on the future of retail, more than appropriate as the main criteria for selecting the FleuroStar winner is its wow power at point of sale. The final moments will be handed over to announcing the new FleuroStar Winner.