Calibrachoa with three dimensional colour pattern wins FleuroStar

Calibrachoa MiniFamous Double PinkTastic – photo: Fleuroselect

Calibrachoa MiniFamous Double PinkTastic – photo: Fleuroselect

Fleuroselect, the international organisation for the ornamental plants industry, announces that the FleuroStar Award 2017/18 goes to Calibrachoa MiniFamous Double from Selecta one. Breeder Anita Stöver accepted at FleuroStar Evening on Thursday 15 June in Maasdijk, Netherlands the prize from FleuroStar Committee Chairman Heike Gronemann and Fleuroselect President Herman Hamer.
Calibrachoa MiniFamous Double PinkTastic from Selecta one was competing against Calibrachoa Conga Sunset Kiss (Florensis), Dahlia LaBella Maggiore Rose Bicolour (Beekenkamp Plants), Helianthus interspecific Sunfinity (Syngenta Flowers), and Pepper Mamba-Red F1 (Prudac)
Two bicoloured pink-white circles of inner petals
MiniFamous Double PinkTastic – photo: Fleuroselect

MiniFamous Double PinkTastic – photo: Fleuroselect

According the FleuroStar judges MiniFamous Double PinkTastic truly catches the eye thanks to two bicoloured pink-white circles of inner petals in each flower, which add to an in-depth colour perception. “This excellent summer performer enjoys all the benefits of the MiniFamous series, such as easy growth, improved root system, the very early flowering and mildew tolerance.”
Breeding meets Retail
The FleuroStar Evening on Thursday 15 June at Beekenkamp Plants in Maasdijk was attended by approx. 90 persons. Therefor the first edition of the event is considered as a success. Herman Hamer, President Fleuroselect: “We felt that the time was right to dedicate an entire evening to the FleuroStar Contest. Each year, this Evening will take place at a different Contest Location, kicking off this year with Beekenkamp Plants. During the FlowerTrials, the entire horticultural industry is watching The Netherlands. Therefore, it is the ideal moment to put the pot or bedding plant with the highest wow factor in the spotlight.”
Blume 2000 and Arjo Maat join FleuroStar Jury
Frank Sonnenberg, Product Manager of the German high street flower shop chain Blume 2000, joined his colleagues from Intratuin and Obi in the 2017 FleuroStar jury. Also Arjo Maat, Dutch pot and bedding plant grower specialising in Begonia, offered his expert view. Over 30 professionals in breeding, production, trade and retail as well as journalists and marketing specialists evaluate each entry on point of sale attractiveness and commercial potential.
Marketing boost
The new FleuroStar winner will receive considerable marketing support. Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events. Contest sponsors KAS Tuinbouwcommunicatie offer an advertising campaign, marketing agency Pull Position a tailor made promotion project at retail level and DeschPlantpak a full spread in its lifestyle brochure.
Salon du Végétal 2017
Calibrachoa MiniFamous Double PinkTastic will also be one of the novelties competing for the 2017 Innovert Gold Medal at the trade fair Salon du Végétal which will be held next week (June 20-22) in Nantes, France. Nursery Challet-Herault submitted the new Calibrachoa to Innovert. In occasion of this submission the variety is described as follows: “PinkTastic is the first Calibrachoa with heavily contrasted double flowers, creating a nice surprise effect. This new variety flowers all summer long, coping easily with drought thanks to a well-developed root system. Easy to grow and no need for special treatments, including growth retardant. Ball shaped habit, half trailing.”