Australian dwarf tibouchina gets a foothold in Europe too

Tibouchina urvilleana Groovy Baby – photo: Plants Management Australia

Tibouchina urvilleana Groovy Baby – photo: Plants Management Australia

Last month Tibouchina urvilleana Groovy Baby debuted on the North American market. [read more]. This month is Europe’s turn. Groovy Baby is with its round and very compact habit nominated for the Innovert-award for new plants at Salon du Végétal, the international trade fair that will be held February 18-20 in Angers, France. The novelty is submitted by propagator La Forêt Jeunes Plants.
This nursery is chosen by Jean Pouillart from Globe Planter, the sub-licensee for Tibouchina urvilleana Groovy Baby for France and the Southern European market. All Plant Breeder’s Rights and the European distribution are administrated by Dutch based royalty management agency Floralí Licensing, a daughter company of Hortis Legal.
Floralí Licensing is representing the interests of Plants Management Australia (PMA), the agency which is responsible for the royalty management in that continent of the tibouchinas that are developed by Australian plantsman and breeder Terry Keogh. In the PMA portfolio two other compact Baby tibouchinas are mentioned as well as some other new introductions from Terry Keogh.
All news about other introductions premature
Marco Alderden from Floralí Licensing assumes that these other Baby’s and probably also the other varieties will enter onto the European market. “But it is far too premature to say anything about these introductions.” The current news referring to the European market is in other words limited to Tibouchina urvilleana Groovy Baby, submitted by La Forêt Jeunes Plants to the Innovert 2014-competition.